The incredible journey of
Virani brothers,

the creators of Balaji Wafers’ crunching success

Early

1970s

Sacrificing the soil

In their drought-stricken village, the Virani family was forced to sell their ancestral land, which could no longer support their livelihood.

Mid

1970s

Entrepreneurial misstep

With the money from the land sale, they ventured into the agricultural equipment business. But they were met with deceit and lost everything.

1974

The Cinema scenes

Fate led them to Astron Cinema, where they took on odd jobs like hanging posters & making sandwiches for moviegoers. In time, they were entrusted with the canteen.

1981

Turning the tables

While running the canteen, they noticed the moviegoers weren’t satisfied with their supplier’s wafers. So, they decided to make their own, calling it ‘Balaji Wafers.’

1984

First sign of growth

With bare hands and boundless drive, the Viranis fried wafers and distributed them to nearby retailers too. It was a hit, with people queuing to buy packs.

1989

Hustle turned high tech 

Soon enough, the craze for their wafers soared, prompting them to take a loan and build a semi-automated factory in Rajkot for consistent crunch and hygiene.

1995

Becoming a Pvt. Ltd.

Balaji Wafers took a big step forward, becoming a Pvt. Ltd. company with a fully automated factory and a masaledar new lineup of Indian Namkeens.

2002

Largest plant in Bharat

The Viranis were obsessed with quality. So, they invested in top technology, leading to a fully automated factory in Rajkot - the largest in the country at the time.

2008

Expansion to Valsad

They set up a plant in Valsad, one of the biggest in Asia at that time. It had more units for Namkeen, serving up large amounts of crispy goodness from coast to coast.

2015

Indore expansion

A hi-tech plant in Indore brought snacks to the northern and western parts of Bharat. This expansion marked another milestone, extending their reach across the nation.

2019

Becoming a household name

With 65+ products and 1,225+ dealers, Balaji Wafers became a hot-selling, value-packed snack, winning hearts nationwide - from big cities to remote villages.

2023

Record-breaking crunch

Balaji Wafers reported a remarkable achievement by crossing the INR 5,000 Cr. annual sales mark in the fiscal year ending March 2023.

The story of Balaji Wafers isn’t just one of taste - It’s a tale of transformation, grit, and a vision that’s now vying for shelf space across the world.