1974
The brothers came to Rajkot looking for a job. They landed one in the canteen of Astron Cinema. They were loyal and determined. Soon they were asked to run the canteen.
1981
The Viranis started making wafers on their own. They even came up with the name ‘Balaji’ to sell their wafers and sandwiches in the canteen.
1984
They distributed wafers to a few nearby retailers. The scale was small but their dreams, pretty big.
1989
Took a loan to setup a semi-automated plant in Rajkot. The aim was to improve several aspects of the product, mainly quality and hygiene.
1995
Became a private limited company. Set up a fully automated manufacturing plant. Extended the line of products to namkeen and other snacks.
2002
Launched a new state-of-the-art manufacturing plant in Rajkot, which was the largest in the country back then. Went on to build fully automated plants for namkeen and other snacks. Also widened the distribution network to other states.
2008
Set up a plant in Valsad, one of the biggest in Asia at that point. Also built manufacturing units for namkeen and other snacks in the same region to match increasing demands from other states.
2015
Set up a hi-tech plant in Indore to serve the northern and western parts of the country.
2019
The Company has 65+ products range and 150+ SKUs. Our strong presence in the remotest of the areas to sprawling cities is made possible through ever-expanding powerful distribution network consisting of 1225+ dealers. Balaji aims to provide a quality snacking experience at the most affordable price to people across all age groups.